Casting a Vision for Diversity and Inclusion: THE 3RD EYE’s Approach
August 14, 2024 Insights | Advertising Tips | Health & Wellness Marketing 2024 | Marketing Tips | Production Tips
At THE 3RD EYE, we don't just create advertising campaigns; we craft experiences that reflect the nuances of cultures and ...
Read More
Why Influencer Authenticity is Key to Social Media Marketing
July 23, 2024 Insights | Gen Z | Generational Marketing | Health & Wellness Marketing 2024 | The Creator Economy
Authenticity is a buzzword for a reason. When it comes to social media marketing, authenticity is key to gaining consumers' ...
Read More
Influencer authenticity is essential in social media marketing because it fosters genuine connections, builds consumer trust, and drives long-term engagement and loyalty.
What Is Full Funnel Marketing? And Why Your Business Should Use It
June 11, 2024 Insights | Health & Wellness Marketing 2024 | Marketing Plan 2024 | Marketing Tips
In a quick-moving marketing landscape where consumers have endless ways to interact digitally, connecting with them at every ...
Read More
Discover how full-funnel marketing at The 3rd Eye connects with consumers at every stage, driving results and fostering long-term loyalty.
Mastering Provider Marketing: Balancing Function and Emotion for Growth
May 21, 2024 Insights
Provider marketing refers to the strategic efforts of healthcare providers, such as medical practices, hospitals, clinics, ...
Read More
This playbook is tried and true, and has proven to be the basis of any form of provider marketing. As long as people can find you and hear about other patients’ experiences, the plan should work. The problem? Everyone approaches the goal of driving patient growth in the same way. What is often forgotten is how providers, like any brand, should toggle between the functional and emotional spectrums of communication, in order to find success.
May 8, 2024 Insights | Health & Wellness Marketing 2024 | Mental Health | Relational Health | Social Health
As the monoculture dissipates and people live mostly online, social health matters now, more than ever. Social health, or ...
Read More
Discover the transformative power of enhancing your social health and learn practical steps to forge deeper connections and improve your overall well-being.
How To Market To Hispanic Consumers: Tapping into tech-savvy audiences
April 9, 2024 Insights
Hispanic consumers are early adopters — as our Media expert Jen always reminds us.At THE 3RD EYE, we've always known ...
Read More
How to Spot Trusted Doctors on Social Media
April 3, 2024 Uncategorized
In the 30s and 40s, Lucky Strike, Camel, and Phillip Morris cigarette companies all used doctor recommendations in their ...
Read More
With misinformation running rampant online, experts in their field with the required charm have taken up the mantle of educating the masses. Here’s how to spot the trusted ones.
March 7, 2024 Insights | Mental Health | Relational Health | Senior Wellness
Whether getting busted for an armed robbery in Italy or getting crowned Prom Queen in Ohio, seniors beat ageist assumptions ...
Read More
In 2024, seniors are smashing ageist stereotypes by adopting holistic approaches to wellness, proving that age is just a number when it comes to living a vibrant, active life.
Watch our recent work showreel: THE 3RD EYE’s 2023 Wins
March 1, 2024 Culture
THE 3RD EYE - RECAPPING WINS IN 2023As we bid farewell to 2023, it's impossible not to look back at the incredible journey ...
Read More
2024 Marketing Planning: 10 Keys to a Successful Year
February 21, 2024 Insights | Marketing Plan 2024
We invite you to succeed in 2024. The impact of a solid marketing plan is unmatched. By following these tips, you can better align your business and marketing objectives. Let's make it a year to remember.
Read More
This year, we challenge you to build an action-packed roadmap to 2024 marketing glory. Take your brand to new heights with these 10 tips to transform your planning game into a masterpiece.
The Access Myth: Why having insurance doesn’t ensure access to healthcare
February 8, 2024 Insights | Cultural Competence | Health & Wellness Marketing 2024
With more insured Americans than ever, how can healthcare brands help consumers tap into the health improvements their insurance can provide? First, we need to analyze what is hindering them.
Read More
Accessing healthcare provided by insurance can be complicated and time-consuming. The average American might have conceptual access to healthcare — but do they really? Or are the barriers of time and cost too difficult to overcome?
Common Misconceptions About Health and Wellness
October 18, 2023 Insights
Many positives accompanied the rise of social media, like the sharing of knowledge and democratization of creation. The ...
Read More
THE FEELING GOOD CYCLE: How to help consumers make healthy choices
October 16, 2023 Insights
Our recent research showed us that the majority of people don't feel confident in their health choices. Some have lost faith ...
Read More
SHOPPING AROUND: How food insecurity affects consumer behavior
September 21, 2023 Insights | Health & Wellness Marketing 2023 | Multicultural Marketing
Food insecurity refers to a lack of consistent and reliable access to affordable, nutritious, and culturally appropriate ...
Read More
How do consumers define wellness?
September 18, 2023 Insights | & Inclusion | DEI: Diversity | Equity | Health & Wellness Marketing 2023 | Multicultural Marketing
As the line between health and wellness continues to blur, the definition of wellness has changed for consumers. With mental ...
Read More
Why you should redesign your internship program
August 31, 2023 Insights | Gen Z
An internship should evolve not just with the needs of the company — but also with the needs of the interns.Today's job ...
Read More
August 16, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023
Consumers in 2023 have changed their understanding of what it means to be well. Mental health takes the spotlight in ...
Read More
Jumpstarting Performance at Work
August 1, 2023 In The News | Running an Agency
In her recent feature on Team Bonding's podcast Team Building Saves the World, COO Anais shares strategies she's put into ...
Read More
Featured on TEAM BUILDING SAVES THE WORLD
The Importance of Diversity in Healthcare Leadership
July 26, 2023 Insights | & Inclusion | Cultural Competence | DEI: Diversity | Equity
Diversity in healthcare leadership is not a temporary trend that we can afford to ignore. If we want healthcare services to ...
Read More
In 2023, minorities care more about mental health than ever
July 20, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023 | Mental Health
Get to know the FACTS.July may be National Minority Mental Health Awareness Month, but this topic matters ...
Read More
5 Elements of a Successful Onboarding Experience
June 28, 2023 In The News | Running an Agency
COO Anais Rodriguezreveals her 5 tenants of a successful onboarding experience in her recent interview with Rachel Kline of ...
Read More
Featured on AUTHORITY MAGAZINE
4 AI tools to revolutionize your team’s creative process
June 26, 2023 Insights | AI | Content Creation | Creativity
AI tools for creatives are nothing new—but the ones we have access to today are better than ever. Recent developments in ...
Read More
The Importance of Accessibility in UX Design for Healthcare Brands
June 20, 2023 Insights | & Inclusion | DEI: Diversity | Equity | Health & Wellness Marketing 2023
We asked resident UX expert Pedro Sarmiento to walk us through why accessibility matters in UX, what these terms even mean, ...
Read More
Women in Marketing: 4 Challenges we still face
June 6, 2023 Insights | Health & Wellness Marketing 2023 | Multicultural Marketing | Women's Health
The role of women in marketing and advertising has grown exponentially since I started over 25 years ago. But we still have ...
Read More
An Open Letter from our Pride ERG
June 6, 2023 Culture
An Open Letter to our extended T3E Fam from PRIDE @ T3E…First of all, Happy Pride Month! ️ Given the political ...
Read More
5 Things I Wish Someone Told Me Before I Became A CEO
May 10, 2023 In The News
THE 3RD EYE’s leader and visionary is a trailblazer in the advertising industry, founding a women-run agency in her 20’s ...
Read More
Featured on AUTHORITY MAGAZINE
What are the ethical implications of weight-loss ads — and are marketers responsible?
April 25, 2023 In The News | Health & Wellness Marketing 2023
CCO Rob Canales just chimed in on an important topic for healthcare marketers in a recent Campaign US interview: the ethical ...
Read More
Featured on CAMPAIGN US
The Importance of Diversity in AI and the Consequences of Ignoring It
April 12, 2023 Insights | AI | Cultural Competence | Health & Wellness Marketing 2023 | Multicultural Marketing
From Agricultural to Industrial, humanity evolves by hopping from revolution to revolution. Now we’re in the midst of an ...
Read More
Diversity Behind the Camera: DEI in Advertising Production
April 5, 2023 Insights | & Inclusion | Cultural Competence | DEI: Diversity | Equity | Integrated Production
Advertising depends on the power of visual storytelling for success, and on-screen representation in media is a large part ...
Read More
What is the Creator Economy? 4 Things Healthcare Brands Need to Know
March 31, 2023 Insights | Health & Wellness Marketing 2023 | The Creator Economy
The Creator Economy has firmly sunk its teeth into our digital experience—and it's not going anywhere. When the internet ...
Read More
Convergent TV: The Media buzzword that’s here to stay
March 22, 2023 Insights | Convergent TV | Generational Marketing | Health & Wellness Marketing 2023 | Multicultural Marketing
You may have heard people buzzing about "Convergent TV" lately in the advertising world. As THE 3RD EYE's Media Director, ...
Read More
Integrated Production 101
March 6, 2023 Insights | Running an Agency
Curious about Integrated Production in Advertising agencies? Here's a quick overview from THE 3RD EYE'S lead of Integrated ...
Read More
Black Women in Healthcare: A History
February 27, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023 | Women's Health
The healthcare system presents many obstacles for women, especially for women of color. This Black History Month, we examine ...
Read More
Best Super Bowl Commercials in 2023: Top 5 Ads Ranked
February 15, 2023 Insights | Creativity
This year’s Super Bowl was the first time I felt the game overshadowed the commercials since the patriots came back to beat ...
Read More
The Time for Older TikTok Influencers Has Arrived
February 9, 2023 In The News | Boomers | Creator Economy | Generational Marketing | Tik Tok
The label “social media influencer” typically conjures the image of what Taylor Swift describes best on her new album: “A ...
Read More
4 Mental Health Platforms on the Rise in 2023
February 8, 2023 Insights | Cultural Competence | Health & Wellness Marketing 2023 | Mental Health
Despite targeted ads, recommendations from friends, and research binges, it can be hard to pin down the right mental health ...
Read More
Diana Brooks: A Top 25 C-Suite Executive of Miami for 2022
January 25, 2023 In The News | Health & Wellness Marketing 2023
The 3rd Eye's CVO (Chief Vision Officer) was recently named one of the Top 25 C-Suite Executives of Miami for 2022 by ...
Read More
Featured on C-SUITE SPOTLIGHT
Industry leaders offer reflections on 2022 and predictions for 2023
January 5, 2023 In The News | Health & Wellness Marketing 2023
Our CVO (Chief Vision Officer) Diana Brooks contributed to a recent article by Medical Marketing And Media (MM+M). With ...
Read More
Featured on MM+M
Rob Canales on What It Takes to Run a Creative Department
December 22, 2022 In The News | Running an Agency
In Adweek's recent article First-Time CCOs Talk About What It Takes to Helm a Creative Department, The 3rd Eye's CCO Rob ...
Read More
Featured on ADWEEK
Shoot and Score: How Small Brands Can Make a Big Impact With Video
December 21, 2022 In The News | Content Creation
Answer big questions first for most effective use of your budgetThere are some businesses who get lucky—a whisper ...
Read More
How Relational Health Leads to Cultural Competence in Marketing
November 16, 2022 Insights | Cultural Competence | Relational Health
We're fascinated with the emerging field of relational health here at The 3rd Eye—and the more we look into it, the more we ...
Read More
How Psychedelics—real and simulated—Can Help Veterans with PTSD
November 10, 2022 Insights | Healthcare Marketing 2022 | Mental Health
Whether it’s a shaman-led ayahuasca retreat or a virtual reality immersive experience, psychedelics are shifting the way we ...
Read More
Let’s Celebrate Hispanic Heritage Year, Not Month
November 4, 2022 Insights | Cultural Competence | Healthcare Marketing 2022 | Hispanic Healthcare
Have Hispanic Heritage Month marked on your marketing editorial calendar? Good. Now cross it out. Because the best way to ...
Read More
Social Media’s Impact On Consumer Behavior Per Generation
November 1, 2022 Insights | Generational Marketing
Hubspot’s 2022 State of U.S. Consumer Trends Report is a well of riveting information—especially when it comes to social ...
Read More
3 Challenges Hispanic Women Face in Healthcare
October 25, 2022 Insights | Cultural Competence | Healthcare Marketing 2022 | Women's Health
Every day, I see brands try and many times, fail to reach hispanic women with their advertising. And it never surprises ...
Read More
What Wellness Means To Consumers in 2022
September 15, 2022 Insights | Cultural Competence | Healthcare Marketing 2022 | Mental Health | Multicultural Marketing
20 years ago, the concept of going to an ayahuasca retreat to help addiction would have seemed unconventional—and completely ...
Read More
3 Ways to Improve Your Content Marketing ROI
September 9, 2022 Insights | Content Marketing | ROI
Creating branded content that stands the test of time isn’t just a creative strategy, it’s a long-term ...
Read More
August 15, 2022 Insights | Healthcare Marketing 2022
New Trends, Same Old MistakesClient: Hey, did you guys see Minions: The Rise of Gru?Creative: Yes, ...
Read More
Why you should redesign your internship program
August 9, 2022 Insights | Gen Z
Today’s job market is competitive, and talented students don't look for internships getting coffee and doing grunt-work. ...
Read More
In a post-Roe world, we need to be better at marketing healthcare to women
August 3, 2022 In The News | Healthcare Marketing 2022 | Women's Health
In her latest Op-Ed in Campaign US, our Chief Vision Officer and fearless leader Diana Brooks' assertive and poignant words ...
Read More
Featured on CAMPAIGN US
Does Gen Z Go To The Doctor?
July 14, 2022 Insights | Gen Z | Generational Marketing | Mental Health
The way my Gen Z daughter navigates her own healthcare inspired me. It got me thinking about her generation as a whole. Gen ...
Read More
4 Women’s Health Procedures That Could Use A Revamp
June 30, 2022 Insights | Healthcare Marketing 2022 | Women's Health
Think of the last time you went to the gynecologist or obstetrician. Chances are it could have been a bit more ...
Read More
Meet Rob Canales
June 30, 2022 In The News
The 3rd Eye's CCO, Rob Canales, was just featured in VoyageMIA—where they share some of Miami's most inspiring ...
Read More
Featured on VOYAGE MIA
3 Healthcare Marketing Trends from the 2022 Clio Health Awards
June 16, 2022 Insights | Healthcare Marketing 2022
At The 3rd Eye, our agency is brimming with talent. And our CCO Rob gathers this overflow of creativity into workable ...
Read More
Featured on
Has The Pandemic Made Boomers Go Digital?
June 8, 2022 Insights | Boomers | Generational Marketing
The way consumers engage with digital technology shifted when COVID-19 changed all of our lives. For the past few decades, ...
Read More
Want To Turn Around Your Agency? Get Over Instant Gratification
May 26, 2022 In The News
The ad industry has always had a revolving door culture, but now it revolves for different reasons. Whereas people used to ...
Read More
Featured on MEDIA POST
MARKETERS, PLEASE STOP CALLING ME LATINX
May 26, 2022 In The News
My first question when I heard the word “Latinx”—right after “How is that pronounced?”—was “Is that what we’re calling ...
Read More
Featured on AD AGEA
Miami-based creative agency VS/Brooks is now The 3rd Eye.
April 8, 2022 In The News
Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and ...
Read More
Featured on PR NEWSWIRE
These 3 cultural truths are the key to Hispanic healthcare marketing
April 8, 2022 In The News
Different communities have their own languages of choice, agency and trust.Dear white marketers: you’re getting inclusion ...
Read More
4 Health and wellness marketing trends to watch
April 8, 2022 In The News
What marketers should know about mental health awareness, how the definition of 'wellness' has changed and why quirky ...
Read More
Featured on AD AGE
The Year in Creativity, 2021
April 7, 2022 In The News
Proud OfAs a health and wellness-focused agency, we covered a lot of territory for our clients this year. Most ...
Read More
Featured on MUSE BY CLIO
